Modern Talent Management Models in the Hotel Industry: Challenges and Prospects in the Georgian Context

Abstract

In the current global hospitality industry environment, human capital is considered one of the most important factors in ensuring high service quality, sustainable competitive advantage, and long-term organizational development. Therefore, effective talent management is becoming an integral element of strategic human resource management aimed at attracting, developing, motivating, and retaining highly qualified employees. The purpose of this study is to analyze modern talent management approaches and assess their application in the Georgian hotel industry. A qualitative approach was used as the methodological basis for the study. Empirical data was obtained through twelve semi-structured in-depth interviews with executives and HR managers of hotel companies operating in Tbilisi and various regions of the country.