Moralizing Messages and Vaccine Hesitancy in Kazakhstan

Main Article Content

Negmatova Dariya Kadyrzhankyzy
Filipov Milen

Abstract

Routine childhood immunization (RCI) remains one of the most effective public health interventions for preventing infectious diseases and reducing child mortality worldwide. Despite the demonstrated effectiveness and widespread availability of vaccines, vaccine hesitancy has emerged as a significant challenge to public health systems. Vaccine hesitancy refers to the delay or refusal of vaccination despite the availability of vaccination services and is influenced by factors such as confidence, complacency, and convenience. In Kazakhstan, routine childhood vaccines are provided free of charge through the national immunization schedule, yet concerns regarding vaccine safety, trust in institutions, and exposure to conflicting information continue to influence parental decision-making.

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Data Availability Statement

All data supporting the findings of this study are presented in the text of the scientific work.

Section

Marketing, Advertising and PR

Author Biographies

Negmatova Dariya Kadyrzhankyzy, KIMEP University

Higher education student of the Department of Media and Communications; KIMEP University; Republic of Kazakhstan

Filipov Milen, KIMEP University

Scientific supervisor, Associate Professor of the Department of Media and Communications; KIMEP University; Republic of Kazakhstan

How to Cite

Negmatova, D., & Filipov, M. (2026). Moralizing Messages and Vaccine Hesitancy in Kazakhstan. Scientific Collection «InterConf», 301, 33-37. https://interconf.openpubarchive.com/index.php/proceeding/article/view/17

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