PLATFORM-ORCHESTRATED ENTERPRISES: REDEFINING MANAGERIAL CONTROL AND VALUE CREATION

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Published: 16.08.2026

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Jiang Jun
Al-Farabi Kazakh National University, Farabi International Business School
Niyetalina Gauhar
Al-Farabi Kazakh National University, Farabi International Business School
Karshalova Alma Damerovna
Al-Farabi Kazakh National University, Farabi International Business School

Abstract

This research looks into how platform-orchestrated enterprises (POEs) change the way managers are in charge and how value is created in the digital economy. It does this by using secondary data from the OECD (2024), Statista (2025), and reports from Amazon, Alibaba, Apple, and Uber. To look at the link between government centralization, boundary openness, and value capture, a panel regression model was estimated for the years 2015–2025. The results show that boundary openness increases innovation throughput by a lot (β = 0.41, p < 0.05) but lowers the platform’s direct value capture (β = –0.27, p < 0.05). On the other hand, higher governance centralization raises the platform’s revenue share (β = 0.33, p < 0.01) but lowers complementor innovation. This is because algorithmic control intensity mediates these effects and explains 19% of the difference in value asymmetry between companies.

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Data Availability Statement

All data supporting the findings of this study are presented in the text of the scientific work.

Issue

No. 305 (2026): 19th ISPC «Scientific Horizon in the Context of Social Crises» (August 16-18, 2026; Tokyo, Japan).

Section

Business economics
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Jiang Jun, Al-Farabi Kazakh National University, Farabi International Business School

Doctoral Candidate

Niyetalina Gauhar, Al-Farabi Kazakh National University, Farabi International Business School

Ph.D., Associate Professor

Karshalova Alma Damerovna, Al-Farabi Kazakh National University, Farabi International Business School

Ph.D., Associate Professor

How to Cite

Jiang, J., Niyetalina, G., & Karshalova, A. (2026). PLATFORM-ORCHESTRATED ENTERPRISES: REDEFINING MANAGERIAL CONTROL AND VALUE CREATION. Scientific Collection «InterConf», 305, 17–29. https://interconf.openpubarchive.com/index.php/proceeding/article/view/34

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